Toyota FJ Cruiser Ads
An advertising campaign for Toyota FJ Cruiser. The directive was to create drawings that looked “old school” like the technical how to manuals. They had to look hand drawn, pen ink and pencil without any slick look to the images. At first because we work digitally the agency had a problem that we might not be able to create digitally what had to look like it was ink on paper. We convinced them that we could. The results are here.
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